Digital Signage Solutions – Things to Consider Before You Start Using a Digital Signage Solution

As a startup company, you need to start building brand awareness by introducing the products and services that you are offering, and other information about your business. This is where everything starts, and it will determine the result that you will get from your company. Digital signage solutions are said to be the best way to promote companies, because it offers a lot of benefits that conventional static banners can’t provide. This article was written with the intention of helping you learn the things that you need to consider before you get digital signage solutions for your company.

The first and most important thing that you need to do is to allocate a particular amount that you will be spending for advertising your company. You also need to set the scale of the advertising campaign that you will be doing, because this will help you determine the digital signage solutions that your business needs. Digital solutions are more expensive compared to conventional static banners, so you need to know the amount that your company can afford.

Once you have the scale of advertising that your company needs, and the budget that you can afford, the next thing that you need to do is to find a reputable digital signage solutions installer. Installing and maintaining digital solutions can be a daunting task for most people, and you need to find professionals who will do it for you. They will also give you some tips and advice that you can use to further enhance the performance of the digital solutions that you are using for your business.

The location also plays a great role in the effectiveness of the digital solutions that you will be using. Regardless of how technically advanced a digital signage solution is, it won’t be as effective as it should be if people can’t see it properly. You need to find places where you can mount monitors, so it can be seen by everyone who are within the area.

The most important factor that should be considered when using digital signage solutions is the content. Always remember that you are using digital solutions because it allows you to show more content and to better interact with your audience. The content of your digital solutions should provide useful content that people may find interesting and informative. Regardless of how much you spent for advertising, and where you installed your digital signage solutions, it won’t be effective without the right content.

Why BlackBerry Smartphones Are the Perfect Business Solution

BlackBerry smartphones excel in business communications and are one of the leading business mobile solutions. The BlackBerry smartphone can offer plenty in terms of its capabilities to ensure that you are always staying connected with your business. A BlackBerry smartphone will accommodate all of your email, phone and business needs into one handset.

This means you are able to manage all of your business communications efficiently, with the ability to integrate your BlackBerry smartphone software into your IT systems, resulting in a mobile office. Alongside this the BlackBerry smartphones Internet capabilities can improve your business communications via the linking of up to 10 email accounts, meaning you will never lose track on that important email.

Your business may communicate to people online via social media sites, which is also covered by utilising software that can help you stay connected with all the various sites that you broadcast from. Alongside all of these features that can improve your communications there is also the multi-media side. You can personalise your phone with applications ranging from games to useful business tools. The camera can prove to be valuable in many organisations and incorporates a high picture quality.

BlackBerry smartphones also have features such as maps, organisers and web browsers, combined to ensure that everything you may need is available to you. What you may not have heard of is some of the BlackBerry’s more professional features that can offer numerous ways to keep your business fully connected. Using the BlackBerry’s Enterprise Server you can ensure that your business communications are at their maximum, connecting your existing systems with your new BlackBerry mobile to ensure that you always stay secure and connected wirelessly.

This alongside BlackBerry’s own mobile data system (or MDS) you are given everything that you will need to develop your business connectivity as you are able to control all aspects of communications through your BlackBerry smartphones. A BlackBerry smartphone can integrate with other business software to improve efficiency and keep costs low. For instance your BlackBerry device can integrate with a digital pen ensuring important documents are transmitted instantly back to the office in an electronic format such as a PDF.

Another great thing about the software is that you will not need to purchase any additional hardware, meaning the costs are kept down. The software works alongside any data plan that is internet service enabled or if you have a BlackBerry enterprise data plan, meaning you can jump straight into your BlackBerry smartphones full potential.

Why You Should Consider Using VoIP for Your Business

Voice over Internet Protocol (VoIP) phones & communication systems allow you to make & receive calls digitally using data networks. This and the ever increasing advancement in VoIP technology has allowed these systems to become the preferred choice for businesses worldwide, and are now being hailed as the future of telecommunications.

There are many advantages of using VoIP Telephone Systems the most important one being the cost effectiveness of this service making it cheaper than traditional analogue telephone services. As VoIP uses a broadband connection it makes it less expensive for the provider and their customers to make calls, many providers now offer a flat rate monthly fee allowing long distance and local calls to be charged at the same rate.

As VoIP is non – geographically based, this enables you to create a virtual number assigning any area code you choose to your numbers even if your business is not physically based in that area – the additional benefit of this is that your virtual number is portable so you can take it with you anywhere you go even if you decide to move offices.

VoIP Maintenance costs workout to be lower than traditional phone systems and they are inexpensive to set up as they use your existing broadband connection. This means there is no need for extra phone lines to be installed. VoIP phones are similar to telephones in there look and ease of use.

VoIP allows you to streamline your communication systems and manage your information more effectively as calls can be run over existing data networks enabling you to receive voice mail and faxes with your emails. Another great advantage is that you can make and receive calls from numerous devices such as phones, pcs (via a software-based phone), or a mobile phone that has voice capabilities. Controlling how your business calls are handled is easy by taking advantage of VoIP’s ability to enable automatic call routing & interactive voice responses.

Call forwarding, call waiting, voicemail, caller ID and three-way calling are some of the many other features that make VoIP attractive to businesses. VoIP can also be used for conference calls the VoIP technology treats services on the phone like any other kind of data, enabling the users to attach documents to voice messages, or participate in virtual meetings with the help of shared data and video conferencing.

The fact that you can make and receive phone calls wherever there is a broadband connection by simply signing in to your VoIP account makes VoIP highly portable.

With all the great advantages of VoIP phones & communication systems, it’s easy to see why it has rapidly become the number one choice for businesses. If you’re planning to switch to one of Business VoIP Solutions, complete your homework and in case, you have a question about this technology, you can make a comment below in the available space.

Small Business Spending on Digital and Social Still Growing

2011 Outlook for Small Business Digital Marketing

Just received some updated statistics on Small Business advertising spend from the 2011 Outlook report from Borrell Associates. Borrell surveyed over 2,800 Small Business owners to find that, of the 84 percent who will spend on digital, 53 percent plan on increasing their budgets in 2011. Money invested in website development, social media and e-mail marketing will grow more than 30 percent in 2011. On the flip-side, local print media, newspapers, directories and radio will continue to get squeezed out of the budget with double-digit cuts across the board from most SMB’s.

According to the report, Small Business represents a huge growth market, and accounted for over 70 percent of all online advertising expenditures last year. Social media is especially interesting for SMB’s and most are interested in Facebook, Twitter, location-based services, and daily deals platforms. I think YouTube also makes sense for the right kind of small business so I’d expect to see some interest and spending there as well. It was interesting that Borrell did not include any data related to YouTube or Mobile marketing strategies. Despite all of the buzz around mobile and video, it seems that small business owners just have not caught-on the way larger brands and retailers have.

Potential Pitfalls

Despite all the data suggesting growth and willingness to spend, the reality is that there is still a lot of confusion as to who to work with to make all of this happen. There is so much noise in the market right now, with average small business owners getting 22 new media advertising pitches a month. These pitches range from local boutique agencies to national solutions like Yodle, ReachLocal and Web.com. It is this noise and shear amount of options that paralyzes decisions makers. With so many so called experts and best-of-breed technology platforms to review and analyze, making a decision alone can take several weeks.

Furthermore, many Small Business owners still lack a real understanding of digital. Website analytics, social media insights and search engine marketing tactics are still fuzzy. Due to this minimal amount of knowledge, SMB’s must trust the provider they partner with to do the right thing. Unfortunately, most of the “big-boys” of SMB marketing are focusing on market share and not the quality of the products or services they provide. This mentality leads to less than stellar results for business owners and a burned relationship for the provider – which ultimately hurts the perception of every SMB marketing company.