Giving Your Business a New Height With Business VOIP

Change is the only thing that remains constant. Business houses specially work on this principle. With rising competition and change in the requirements and desires of consumers, organizations have to constantly evolve if they want to ensure a long and steady run. With most of the companies going global, there has been a significant change in the way they communicate with their clients and consumers. There is a growing call for a cheaper and quality mode of communication.

This call has been answered by business VoIP solution which has come as not just an alternative but a definite upgraded form of public switch telephony network. VoIP call termination facilitates much cheaper call transmission via the Internet instead of the orthodox optical fiber network, thereby allowing local, long distance and international calls to be made at a much reduced rate. This helps the organizations to save tremendously on their telephony bills. More savings translate into increase profit margin.

Additionally, since calls are routed over the online web interface by converting the analog signals i.e. the voice into small digital IP packets i.e. in the form of data ( much like the way your emails are send) it cuts down on the dead air completely. This helps in increasing the efficiency along with cutting down of the cost of the call greatly. With increased efficiency comes increased productivity. A business can only gain by making the switch to business VoIP.

Best business VoIP provider would not only offer minimum call tariff but also maintain the quality of service. Another service that they provide is seamless integration of various branches at no additional cost along with the provision of DID numbers. DID numbers are ideal for companies who are operating from a different country than where their consumers are or from multiple geographic points. With the help of DID numbers your clients will be able to call your branch in another country at local rate.

For instance, you are giving customer support through India to your clients who are essentially from UK. Your business VoIP solution provider will provide you with a number through which your clients from UK will be able to call you at local rate without being aware that they are actually calling your set up in India. This service is quintessential for contact centers which usually operate from overseas where there is reasonable manpower available.

Along with this, there are certain value added features available which can help you in increasing the efficiency of your operations. For instance, the follow-me feature is a popular element among business houses. What is even better is that these features are provided free of cost. So, make sure to collate all the necessary information before opting for any service provider.

Best business VoIP solution provider can act as a catalyst in helping your business to grow by leaps and bounds.

Digital Signage Solutions – 5 Benefits That You Can Get From a Digital Signage Solution

Nowadays, there are dozens of digital signage solutions that you can use for your business. It has been said that digital solutions can help you interact with your customers, and it can produce better results compared to static banners. This article was written with the intention of helping you learn more about digital signage solutions, and the benefits that you and your business can get from it.

Here are the benefits that you and your business can get from using digital signage solutions:

  • Unlimited Space – one of the most prominent disadvantages of using static banners is that you are limited with the space within the banner itself. Digital signage solutions provide you with better storage, enabling you to show more information to your viewers. The visual content that digital solutions have are virtually unlimited, and you can use it to display different kinds of advertisements, notices, and other content that static banners can’t.
  • Easy Access – digital signage solutions make it easy for you to operate the whole system wherever you are. Unlike static banners that should be replaced manually, you can upload files, schedule, start and reboot the system, and monitor everything without even getting near the system itself.
  • Easy Set-up – with the help of the advanced signage solutions, even amateur users can produce professional digital displays with a few clicks of a button. The flexibility that the system offers is one of the main reasons why a lot of business owners prefer to have digital displays instead of sticking with the old static banner display.
  • Feed Viewers With More Information – since you are given with a virtually unlimited space, you can produce digital displays that can provide more information to your viewers. Unlike static displays, digital solutions allow you to display anything that your viewers need, making it more effective in terms of conversion and interaction.
  • Cost Effective – compared to static displays, digital signage solutions are far more cost effective. You can update and change the display wherever you are, and you don’t have to spend money on printing. You can keep your promotions up to date without the need for excessive manpower. On top of all these, digital solutions can adapt to your audience while providing better interaction.

These are some of the benefits that you can get from digital solutions. With the advancement of the things around us, businesses like the ones you are running should keep up with the changes. Aside from giving you more benefits, the results that digital signage solutions can produce are incomparable with static banner displays.

Digital Signage Solutions – 4 Reasons Why You Need to Start Using a Digital Signage Solution

Nowadays, digital signage solutions are being exploited by a lot of business owners because it is offering a lot of advantages that you and your business can benefit from. However, there are still a lot of business owners who are not aware of the power behind digital solutions. This article was written with the intention of helping you learn more about digital signage solutions and the four reasons why you need to start using it for your business. Read this article if you want to outrank your competitors in terms of brand awareness and overall performance.

Here are the four reasons why you need to start using digital signage solutions:

  1. Modern and Impressive – when it comes to advertising, there is some kind of psychological effect if a company uses advanced technology when advertising. Although it is not proven, what do you think will your customers’ reaction be, if they saw two banner from two competing companies; static banners and digital signage solutions. Where do you think would people go? Exactly! They will check the one that uses a more advanced advertising platform.
  2. Interactive and Informative – now that we are in the Information Age, people are always going with the ones that can give them more information. If you are going to use digital signage solutions, you will be able to provide more content which can either be informative or persuasive. Both of these features are the reason why digital solutions are considered as the best advertising platform today.
  3. Convenient and Cost-Effective – unlike static banners that should be re-printed every now and then; digital signage solutions can easily be managed with a few clicks of a button. If you are going to use a player, you don’t have to worry about spending a lot of money just to change the information being shown on your boards. It also produces much better results, making it very cost-effective for all businesses of any size.
  4. Eco-, and Budget-Friendly – using digital solutions will save you from using toxic materials such as paint and plastics. The monitors that you will be using are made from fully-recyclable materials, which makes it very eco-friendly. Aside from this, it is also much cheaper compared to static banners. You can have your very own independent digital signage solution for as low as $300. You will also be able to save a lot of money in the long run, considering the fact that you don’t have to spend money when you need to change your banner.

Digital Marketing Decoded Part 2

Last fortnight in part 1 of BizParade’s Digital Marketing Decoded we asked Melbourne internet agency Salsa to share their knowledge on how to get the most out of search engine optimization to help drive your website’s presence in the free search engine listings, and how to get a head start by implementing an AdWords campaign or linking strategy to rank even higher.

In this issue the author talks to three digital marketing agencies to investigate the advantages of implementing digital campaigns, how you can market to your database more effectively, and the benefits of developing a more comprehensive digital strategy to maximize the return on your marketing spend.

Some of the most significant advantages to digital marketing over more traditional mediums include the ability to track the results and measure them against specific desired outcomes and segment your audience, but cost efficiency and fast lead times are also a draw card.
Sydney based digital marketing specialists Permission Communications specialize in digital marketing solutions for a range of medium to large companies spanning the FMCG, fashion and event sectors.

“We use a combination of solutions that are available, for example email marketing platforms, but we also build lots of little applications and solutions that say, well okay you’ve got a need in your business to do this, so we’re going to build a digital solution that can allow you to do that, for instance online surveying systems, event management systems and triggered email systems to name a few,” says Permission’s [insert title], Jeremy Glass.

One of their strengths is developing email solutions including direct marketing, CRM and promotional campaigns right through to more technical solutions including custom-built email systems, integrated email and spam management technology.

“Email campaigns are often compared to direct marketing, but there are significant advantages to online, which traditional direct mail simply cannot offer. Primarily this is the ability to easily measure the effectiveness of an online campaign, which can be more challenging and costly with direct mail,” explains Glass.

Advanced reporting software can track a consumer’s behaviour from the second your email hits their inbox, or they click on your banner ad or upgraded directory listing, right through the consumer’s engagement and purchasing process.

Unlike more traditional mediums where you don’t know if the response to an offer has uptake until the phones start ringing or the consumer visits your store, tracking an email campaign is significantly more telling and it is in real time.

Tracking reveals important information about your campaign and gauges whether it is delivering the desired results. If the results are below expectation, you can track this back to the number of people actually clicking on the email, and whether your subject line was a success. Or, if they opened your email and clicked through to your website, telling you whether your call to action was compelling or if it was clearly understood.

“You get those metrics down to the individual, so you can tell what different people in your database would be interested in, and then you can do a follow-up communication with them specific to that insight so that immediately gives you a lot more power,” adds Glass.

This is the other important advantage of digital: the ability to segment your audience and tailor messages to different groups depending on their purchase behaviour. “The tools which are available for building, sending and managing email campaigns generally come with the capability of both segmenting a database based on profiles of the members of the database, but also using that segmentation to send out content specific to that profile,” explains Glass.

One of the biggest trends in email marketing currently is automated and triggered response emails, which effectively communicates to your subscriber at any given time they act. “It’s based around the principle if you can talk to the person with the right message at the right time, you’re more likely going to.

Gaining these insights so you can segment and target messages gives you the added advantage of adjusting the campaign within the first few days or even hours, which can be critical to your event’s success.

Whilst email solutions are not necessarily cheap, says Glass, they are far more cost effective in delivering ROI against desired outcomes compared to above-the-line because they are relatively inexpensive to produce and they can be targeted so precisely.

In tests run for one of their clients Esprit, Permission found email marketing was five times more cost effective at delivering the same level of response than it was using direct mail. “And that’s just the cost let alone the insight and the information that we got from it,” says Glass.

This can also be said for mobile and interactive wireless marketing solutions, which brands such as Vodafone have been successfully testing since 2005. For the past three years Vodafone Australia has sponsored major electronic music festivals across Australia as part of their ongoing relationship marketing strategy, says AURA Interactive’s Sales & Marketing Director, Adam Dunne.

Similar solutions can be just as effective for implementation at events and conferences, with mobile marketing offering the same advantage of segmenting your database according to their previous purchasing behaviours or preferences.

“Entry level pre-event reminders and post event follow-ups via SMS can be just as effective to remind participants of conference dates or results post event, says Dunne. But being more active during the time they are actually engaged at your event is probably where mobile technology can cut through, given the often-limited access to email.

“Being more active during the event and using the conference database to actually drive traffic through to the seminars or to specific stands and sponsors, sending reminders about session times and potentially prize draws for example,” are all opportunities to add value to the consumer experience cost effectively, adds Dunne.

Measurability is just as easy with the ability to track user’s actions and gauge insights about their behaviour, whilst also being able to react quickly with different messages depending on your desired outcome.

Last minute offers, reminders, and refer a friend campaign can all be instigated at the push of a button and sent directly to consumers based on their previous level of engagement either via email or mobile campaigns, or both.

“From an event marketing perspective, I would look at putting a strategy into place that actually looks at all those different scenarios up front and have it all ready to go because it’s not like a print campaign where if you want something to be ready to go, you’ve got to invest the money, the time, and the logistics and it’s got to be all planned out. Rather, we just make a snap decision and within a couple of hours we can send out a special offer,” adds Glass.

Award winning digital agency, Clear Blue Day’s Peter Bray agrees that planning your digital strategy is integral to achieving better online results. “The adage about failing to plan is a plan to fail is very true. It is essential that you take time to create a strategy, but also you need to be realistic about what you want to achieve, and start with a budget. Having key performance indicators as part of your initial plan is vital so that you can judge your success,” Bray adds.

Specialists in the development of digital strategy, online campaigns, search engine optimization and website design, Clear Blue Day offer a fast and effective method of understanding your business and how digital can best meet your objectives, says Bray.

“The Sprint method cuts out a lot of the meaningless consultancy. Most of Clear Blue Day’s clients come to us with one end game: sell more products and capture more market share. There is no point in spending weeks working out what needs to be achieved when everyone in the room knows the goal. The sprint model allows companies to not only come up with a strategy in minimal time, but also to roll it out quickly. In the time precious world of business, this is vital.”

In a landscape that is constantly changing with the introduction of new technologies and capabilities, engaging a specialist digital agency before you engage your clients is an important first step in planning any digital activity.

“One of the key principles that we often talk about is that there are a lot of little potholes and falling into one of them can actually scuttle your whole campaign,” adds Glass.

“You’ve got to make sure you’ve ticked all your boxes to ensure this doesn’t happen, and I guess that’s the difference between working with someone that’s been doing it for years who is a specialist.”

And, if you are concerned about the costs, then you will be reassured to know the investment is worth it. Online marketing is considerably cheaper and more cost effective than more traditional mediums and there are a number of entry points depending on your budget, ranging from search engine optimization to a fully integrated email system or mobile campaign.